The Scarecrow (2013 film)

The Scarecrow is a 2013 animated short film and advertisement by the American restaurant chain Chipotle Mexican Grill. The film features Fiona Apple singing a cover version of Pure Imagination, originally performed by Gene Wilder as Willy Wonka in the 1971 film Willy Wonka amp the Chocolate Factory.

The computeranimated film features a cover version of Pure Imagination Leslie Bricusse, Anthony Newley by Fiona Apple, a song originally performed by Gene Wilder as Willy Wonka in the film Willy Wonka amp the Chocolate Factory 1971, itself an adaptation of Roald Dahls book, Charlie and the Chocolate Factory 1964. According to the Los Angeles Times, Apples performance scores scenes of dark devastation and offers stark contrast between the world of pure imagination of the lyrics and the animals being processed. In the film, when Scarecrow returns home from work and picks a red pepper, the song transitions from mournful and menacing to a happier tone. Apple released the recording on iTunes, with proceeds benefiting the nonprofit organization, Chipotle Cultivation Foundation.The Scarecrow ends with a brief teaser for a mobile app game available for iPhones and iPads, where the player can take down the fictional Crow Foods. Chipotle described the film as a companion piece to the game. ........

Source: Wikipedia